MTN_DEW_SuperSnake-1.jpg
MTN_DEW_SuperSnake-1.jpg

Case Study - Mountain Dew


Mountain Dew

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Case Study - Mountain Dew


Mountain Dew

 

Pro Snowboarder Danny Davis launched a teaser video on his social channels to promote his annual Peace Park event in collaboration with sponsors Mountain Dew and Burton. Danny’s social media was a massive driver of awareness for the full length Peace Park video hosted by Mountain Dew and Burton on their respective channels.

With a single post, he reached over 26 million people and garnered over 6.5 million video views.


CAMPAIGN PERFORMANCE

26 MILLION PEOPLE REACHED
6.5 MILLION VIDEO VIEWS
1.7 MILLION CONTENT CONSUMPTIONS
410,000 ENGAGED USERS
31,000 PEOPLE TO MOUNTAIN DEW & BURTON


THE CONTENT

 
 
 
 
 
 

Danny's path in snowboarding has been highlighted by incredible competitive success, including two X Games gold medals and an Olympic appearance in 2014.