New Mexico Tourism
New Mexico Tourism
New Mexico Tourism and Talweg Creative tasked Inkwell with showcasing the winter adventure opportunities and natural beauty of New Mexico. We assembled a crew that included athletes and photographers to document a trip where the Rocky Mountains begin, in the Taos area of New Mexico.
Lead by Jimmy Chin, the crew included Jeremy Jones, Cody Townsend, Grayson Schaffer, Sierra Quitiquit and Chris Figenshau.
This combination made for not only an able group of adventurers, but also a powerful collection of social media influencers.
Timing was on our side with a storm hitting the New Mexico mountains as we were rolling into town and it continued to snow through the duration of our trip. This created an incredible opportunity for us to showcase New Mexico at its finest in the winter.
In addition to #WhereTheRockiesBegin photography being shared on social media by the crew, there was participation in the project by New Mexico Tourism, Taos Ski Resort, Outside Magazine, Snowboard Magazine, Freeskier Magazine, Unofficial Networks, Mountain Collective and athlete sponsors.
Timing is key to creating a story across so many social media platforms, so our team meticulously coordinated the launch of #WhereTheRockiesBegin content from social media feeds of the athletes, photographers and media companies to achieve maximum reach and engagement.
The campaign is a success for New Mexico Tourism and will continue to deliver, circulating through social media.
Content from the trip has reached over 20 million people and garnered over 400,000 likes, comments and shares so far. More than 3.4 thousand people have commented on the 112 images that we shared.
“I need to book my ticket”
“Looks like it might be worth checking NM out?!”
“Excited to hit up Taos for some snowboarding after seeing your photos!”
“Good to see NM getting some El Niño kisses”
“I want to be there!!”
“Glad northern NM got some well deserved accolades. Great shots!”
“I need Taos in my life”
“New Mexico it is!”