Expedition to K2. Driving on two Mercedes Benz cars G500 from Switzerland to Pakistan.China-Pakistan.Attaabad Lake.Upper Hunza.Hunza valley
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 Expedition to K2. Driving on two Mercedes Benz cars G500 from Switzerland to Pakistan.China-Pakistan.Attaabad Lake.Upper Hunza.Hunza valley

Overview


Mercedes–Benz

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Overview


Mercedes–Benz

 
 

#DrivenToExplore Campaign

Inkwell was tasked with showcasing the capabilities of the G-Class SUV through the pursuits of world-class adventurer Mike Horn. The G-Class was featured and tagged in content within a trip from Switzerland to Pakistan and a second trip in Alberta, BC. Content was published through Mike's personal social media channels along with Mercedes and participating tourism boards channels.

61 Million People Reached
2.3 Million People Engaged
877 Thousand Video Views
2.6 Thousand Fan Comments

 
 
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About Mike


Mike Horn

About Mike


Mike Horn

 
 

Mike Horn is perhaps the world’s greatest modern day explorer.

From swimming the Amazon River solo and unsupported to an unmotorized circumnavigation of the globe at the equator, Mike’s list of accomplishments as a solo explorer is unparalleled. In two decades, he has seen more of the Earth than possibly any other human.

 
 

creative strategy


creative strategy


 
 
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media strategy


Distribution

media strategy


Distribution

 
 
 
 

results


results


 
 

 

Comments From Fans/Followers

"Mike Horn and Alberta are just amazing...outstanding...breathtaking...extraordinary!

“Gorgeous landscape and beautiful shot”

“I want to be there!!”

“Beautiful Mike! Stunning shots ! Enjoy experiencing the beauty! “

“Take me with you!”