Free Solo Social Marketing

INKWELL’s paid and organic marketing strategy powered Free Solo’s unprecedented popular success. Utilizing a variety of organic and paid social techniques, INKWELL maximized the influence of the film’s stars and the outdoor industry to create a groundswell of support for the film. Our social efforts created national influence and drove sales at individual theater showings.

We proved that social media can create a box office hit. The film generated $16.5 million in box office revenue, becoming one of the top-grossing documentaries of all time. It’s also the #1 all-time documentary on iTunes.

  • 101 MILLION+ PEOPLE REACHED

  • 10 MILLION ENGAGEMENTS

  • 476,000+ LINK CLICKS TO TICKET SALES

  • 47,000+ @FreeSoloFilm FANS

  • 1,000+ POSTS SHARED BY 36 CHANNELS

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Organic & Paid Social Strategy

INKWELL executed a global, sustained, geo-targeted social campaign to drive ticket sales for Free Solo. Organic and paid social strategy was refreshed with daily and weekly content initiatives to create sales at specific theater locations. The result was nearly a half-million clicks to buy tickets and one of the top-grossing documentaries of all time.

slack-imgsJimmy Chin dangles on a rope above  Cheyne Lempe as they wait for Alex Honnold to reach them. They're positioned on Freerider on El Capitan in Yosemite National Park.Alex Honnold free solo climbs El Capitan's Freerider in Yosemite National Park. Photo by Jimmy Chin - 9.17.2017