#DrivenToExplore Campaign

Inkwell was tasked with showcasing the capabilities of the G-Class SUV through the pursuits of world-class adventurer Mike Horn. The G-Class was featured and tagged in content within a trip from Switzerland to Pakistan and a second trip in Alberta, BC. Content was published through Mike’s personal social media channels along with Mercedes and participating tourism boards channels.

61 Million People Reached
2.3 Million People Engaged
877 Thousand Video Views
2.6 Thousand Fan Comments

Mike Horn

Mike Horn is perhaps the world’s greatest modern day explorer.

From swimming the Amazon River solo and unsupported to an unmotorized circumnavigation of the globe at the equator, Mike’s list of accomplishments as a solo explorer is unparalleled. In two decades, he has seen more of the Earth than possibly any other human.


“Mike Horn and Alberta are just amazing … outstanding … breathtaking … extraordinary!

“Gorgeous landscape and beautiful shot”

“I want to be there!!”

“Beautiful Mike! Stunning shots ! Enjoy experiencing the beauty!”

“Take me with you!”